2nd Annual Holly Days on Main Festival

It’s the Holly Jolly holidays, and what makes the season brighter than a festive festival full of arts, crafts, special lyrical performances and more?

Welcome to the 2nd Annual Holly Days on Main Festival presented by the Coastal Alabama Business Chamber happening right here at The Wharf December 11 + 12, 2021.

It’s the perfect stop to shop for presents and enjoy some time getting in the spirit of Christmas.

And, if you’re looking to give back this season, grab an ornament off the Christmas trees on Main Street, in Santa’s Workshop and the Ice Rink to donate a bike to a local child with Toys for Tots. Check out the details here.

Holly Days on Main Festival Schedule of Events

Saturday, December 11 | 9 am – 5 pm

• 8-9:30 am: Yo Ho Ho 5k and Fun Run (entry fee) - The 5K has been canceled due to weather
• 9 am – 5 pm: All vendors are open for shopping
• 9 am – 5 pm: Kids Christmas Crafts & Cookie Decorating at the Coastal Alabama Business Chamber Office with Flip Flop Vacations
• 9 am – 11 am: Breakfast with Santa at Mile Marker 158 Dockside
• 10 am – 7 pm: All Wharf merchants are open for shopping
• 10:30-11:30 am: Southern Strutt Dance Performance
• 10 am – 9 pm: 20% off sale at Fric-N-Frac
• 10 am – 6 pm: Cinnamon Tree Craft + 25-50% off apparel sale at Sand & Kisses Children’s Boutique
• 10 am – 4 pm: Christmas Crafts at High Cotton Bath Co.
• Noon – 1 pm: 2nd Annual YoHo Rum & Tacos Eating Contest sponsored by SKYY (entry fee)
• Noon – 12:30 pm: Gulf Coast Twirling Academy Performance
• 12:30 pm – 1 pm: South Baldwin Dance Center Performance
• 1-1:30 pm: Eastern Shore Dance Performance
• 2-3 pm: Central Church from the Flora-Bama Musical Performance
• 4-5 pm: Coastal Ballet – The Nutcracker Performance
• 5:30-6 pm (approximate time): LuLu’s Lighted Boat Parade Pass By The Wharf Marina
  • Hint: The best viewing spot is on the bleachers located under the toll bridge near Marina Lawn.
• 7-10 pm: 2nd Annual LAYP Santa Pub Crawl sponsored by Gulf Coast Real Estate Specialist benefiting Toys for Tots (Ages 21+ only; donation encouraged)

Sunday, December 12 | 9 am – 4 pm

• 9 am – 4 pm: All vendors are open for shopping
• 9 am – 4 pm: Kids Christmas Crafts & Cookie Decorating at the Coastal Alabama Business Chamber Office with Flip Flop Vacations
• 10 am – 7 pm: All Wharf Shops are open for shopping
• Noon – 12:30 pm: Gulf Coast Twirling Academy Performance
• 12:30-1 pm: Maura Hawkins from Gulf Shores High School Musical Performance
• 2-2:30 pm: Lynn Robinson Dance Performance
• 2:30-3 pm: Gulf Shores Middle & High School Chorus Performance

All performances will be held on the main stage located in Marlin Circle. For more information on the event, click here. Otherwise, we’ll see you ... here!