Locally owned and operated, Shades was founded in 2004 by Joe and Mary Jernigan to meet the underserved sunglass market of South Alabama. Over the years, Shades has expanded to 10 locations across the Southeast carrying the most popular brands in sunglasses, casual apparel and accessories — from Ray-Ban, Maui Jim and Oakley to Southern Tide, Vineyard Vines, AFTCO and so much more!